When you’re focused on the hustle and bustle of running your business, it’s easy to neglect marketing. Even if you attempt to throw something together haphazardly, a disjointed approach is unlikely to help you reach your goals. Some business owners hesitate to hire a marketing agency. If you’re among them, consider the answers to some of the questions you’ve been asking yourself.
Why would I hire strangers, who don’t know my company, to handle the marketing?
It’s true that no one can effectively promote what they don’t understand. That’s why the marketing agency you work with should have a method for getting to know you, such as a questionnaire, phone meeting, or in-person consultation.
Your agency will take notes about your business to learn the ins and outs of working in your industry, appealing to your clients, holding to your mission and values statement, and helping you reach your immediate and long-term goals. By creating a partnership using your chosen communication method, your agency has everything required to begin helping with your marketing efforts.
Should I hire an individual or a company to promote my business?
Consider that modern online marketing requires several different skills, including graphic design, copywriting, web analytics, social media management, e-commerce, customer relations, and others. You’re more likely to find all the skills you need from a marketing team rather than an internal marketing person. Your team essentially serves as an extension of your own employees, granting you access to all the expertise without any of the in-house costs.
How do I know a marketing agency is invested in my company’s success?
Marketing agencies aren’t interested in simply making beautiful websites to put in their portfolio—they are devoted to delivering real results you can see and measure. When an agency helps your business grow, your success becomes their success. This makes your agency extremely motivated to help you meet your goals.
Isn’t it expensive to hire a marketing agency?
The purpose of a marketing agency is to help you stretch your advertising dollar like never before. The cost may be more than attempting to handle the marketing yourself, but the results are far superior. Plus, it’s a more affordable option than hiring an in-house marketing team because you avoid the cost of training, salaries, benefits, paid time off, employment taxes, and more.
If you don’t make a return on investment in the form of a strengthened brand, expanded audience, and more leads and sales, your team isn’t doing their job. With the latest marketing innovations, techniques, and best practices at your disposal, you can expect to see cumulative benefits from working with an agency, which continues to pay off for years to come.
John Manlove Marketing & Communications is the oldest and one of the most respected marketing agencies in the Houston area. To learn more about how we can help promote your business, please contact us at 281-487-6767 today.