As a business owner, you know that getting a company off the ground can be challenging. When you first started, you likely took on many roles – from receptionist to accountant to janitor – just to keep things running. Now that your business has taken off, you may realize you need additional help to move things in the right direction.
One consideration is how to handle your marketing needs. There’s no shortage of options, from hiring freelancers or in-house employees to working with a marketing agency. While each one has its benefits, you may find that empowering your brand with help from a marketing agency is the most advantageous option. Here are four reasons why.
Hiring, training and managing new employees is an incredibly time-consuming process. Many business owners invest months into new workers, only to have them receive a higher-paying offer elsewhere and decide to leave the company.
The relationship is completely different when you hire a marketing agency. You can compare agencies today, sign a contract tomorrow and start your new marketing campaign next week. This frees up time to focus on running your business while an experienced team handles the marketing efforts.
Some business owners incorrectly assume that onboarding an in-house marketing team is more affordable than hiring a marketing agency. However, you may need to offer a relatively high salary to attract and retain top talent.
Then, you’ll also be responsible for payroll taxes, health insurance, retirement benefits and outfitting your office with the equipment your team needs to run a marketing campaign. Add up these costs and have a number in mind as you seek quotes from marketing agencies. You will undoubtedly find that the agency’s fees are lower.
HAVE ACCESS TO MARKETING EXPERTS
It can be difficult to find suitable in-house employees that have the precise marketing skills you’re looking for at a rate that fits your budget. By hiring a marketing agency, you get instant access to an entire team of experts. Expect to receive everything you want from a full-service agency without the need to pay each person individually for their talents.
GAIN A FRESH PERSPECTIVE
You can bet the marketing agency you hire has worked on campaigns similar to yours in the past, so they already know what works and what doesn’t. This can open your eyes to fresh ideas and enhance the way your audience perceives you in ways you never thought of before.
If you’re looking for a marketing agency in Houston, TX, consider John Manlove Marketing & Communications. With a history dating back to 1961, we are the oldest and one of the most respected firms in the Houston area. We strive to provide unique marketing for our clients to help them stand out from the competition. Whether you need assistance with brand development, campaign creative, logo design, digital marketing or other related services, please contact us at 281-487-6767 today to see how we can make a difference for your Houston company.