In this digital age, just about every business has an online presence, from giant corporations to local corner stores. If you have a website and social media accounts, you’ve taken a significant step into the digital realm.
Now, what about a blog? Your business can probably get by without one, but why merely survive when your business could thrive with the addition of a blog? Here are the top four reasons to make this your next big priority.
A Blog Increases Traffic to Your Website
Every business with an online presence is concerned with search engine optimization (SEO). The goal is to rank as high as possible in search engine results for the keywords that apply to your industry. This way, people who have never heard your company name can still find their way to your website and possibly make a purchase.
Here’s how it works: You publish a blog post with paragraphs, pictures and videos embedded with relevant keywords. Search engines reward you by ranking your post higher in search engine queries. This increases your exposure and likewise your web traffic, which can easily convert to paying customers. SEO relies on fresh content, which is why frequent blog posts are more beneficial than a website containing largely unchanging information.
A Blog Gives Your Company a Voice
Posts on various topics can do everything from advertising a new product to announcing an upcoming event to conveying where your company stands on a controversial subject. Social media is a platform for sharing these things as well, but the long form of blog posts allows you to get more information across. Then, you can use your blogs as fodder for social media posts, further increasing traffic to your website.
A Blog Makes You an Authority
Once you start publishing informative blog posts, web users will begin to perceive you as an authority in your field. You’ll become a resource for useful tips, answers to frequently asked questions and other knowledge. If potential customers view you as an expert, you gain their confidence and increase your website traffic conversion rate.
A Blog Promotes Two-Way Conversations
Everyone from prospective and existing customers to industry associates may comment at the end of a blog post. This fosters a positive dialogue since you can likewise respond to comments with answers or clarification.
Be aware that this also opens the door to complaints, which you should never ignore. Professionally handling a grievance in a public forum like the comments section of a blog is actually a good way to show prospects how important customer service is to your company.
After learning these reasons why your business needs a blog, you might be eager to begin benefiting from this marketing method. If you don’t have the time or skills to write and manage a blog, leave the task to John Manlove Marketing & Communications. We can assist with all your creative marketing needs. Learn more about our services by calling us at 281-487-6767 today.