John Manlove
Gina Manlove

Decafinair Has Arrived

Posted on July 5, 2016

decaffWe have completed the first phase of branding for Atlantic Coffee Solutions’ (ACS) proprietary and all natural decaffeination process, and are proud to introduce the new name and logo for Decafinair.

The Decafinair process gently removes caffeine using only the natural elements found in the air we breath. The result is a healthier, more natural caffeine-free cup of coffee. It has been an exciting project for our team and we’re ready to move into the next phase with a new website and cross promotional marketing initiatives that will rollout Decafinair to both business and consumer markets.

The Decafinair branding journey began with a national research study conducted by JMMC. The results indicated a majority of decaffeinated coffee drinkers prefer a natural, organic process and Atlantic Coffee Solutions has a process that speaks directly to this audience. We then defined, the brand promise, brand position, naming and initial identity for Decafinair. Stay tuned and follow us as we continue to launch the Decafinair brand. It’s going to be an exciting ride but without all the jittery effects of caffeine.