John Manlove
Gina Manlove

How to Use Your Website and Email Campaigns to the Fullest

Posted on November 20, 2018

How to Use Your Website and Email Campaigns to the Fullest

No marketing budget is infinite. That’s why many businesses turn to their inexpensive website and email campaigns to promote their products and services, and there’s nothing wrong with that! Here’s how to leverage these fundamental marketing tools to help you get the biggest bang for your customer acquisition buck.

Use Browser Cookies to Target Additional Ads

A cookie is a tag attached to the specific browser you use when you visit a website. This essentially leaves a trail of breadcrumbs around the internet. As a website owner, you can set up browser cookies to help you keep track of visitors. After all, leads may stumble upon your website without making a purchase on their first visit.

To remind visitors of their unfinished business, use browser cookies to show them targeted ads on social media and additional web searches. To set this up automatically, share your browser cookies with the largest digital platforms, including Google, Facebook, Twitter, LinkedIn and others. Casting a wide net increases the chance of finding and converting qualified leads.

Create Useful Landing Pages

If you don’t already have a website, make one. Then, scrutinize your landing pages. They should be coded properly, easy to navigate and 100 percent unique.

Also, make sure your website has landing pages for various stages of the sales funnel, especially if you sell a complex or expensive product or service. An introductory page offers baseline information and testimonials to help the consumer compare your product with competitors. A more in-depth page might illustrate advanced methods for using the product, perhaps including a video demonstration, so the customer knows exactly what to expect.

Collect Email Addresses

Email campaigns can be an effective way to keep leads and customers in the loop about your latest offerings. Of course, you need to build a following first, and the way you solicit email subscriptions matters.

Offer a chance to sign up for newsletters on every landing page, including in the top menu bar and the call to action at the bottom. Providing quick and easy access increases the chance of securing subscriptions. You might also offer valuable content as an added incentive to sign up, such as access to an eBook or coupon for 10 percent off.

Provide Value with Email Campaigns

Once you have people signing up for email newsletters, don’t let them down! Now it’s your job to provide additional value with a carefully thought-out email campaign. Each email should serve a specific, timely purpose. If you flood your subscribers’ inboxes, you’ll lose them. The goal is to re-engage first-time visitors and promote their continued journey down the funnel with interesting, educational content.

The most successful marketing campaigns leverage several tactics, including websites, email newsletters and much more. John Manlove Marketing & Communications can help your business reach as many potential customers as possible. To learn more about our services, please call us today at 281-487-6767.