Marketing is necessary to get the word out about your business, but should you keep this task in-house or hire a marketing agency? Consider the pros and cons of having an agency handle your marketing needs.
Pros
An increasing number of companies are choosing to have marketing agencies promote their brand. Here are the benefits they enjoy:
- Collaboration on creative campaigns: Even if you consider yourself a creative person, it takes a specific education and years of industry experience to unite creativity with advertising talent. Plus, an agency has a whole team of people who collaborate on your marketing campaign.
- Expertise in different areas of marketing: A full-service marketing agency has entire departments of web designers, social media managers, copywriters and others to lend their expertise to the various aspects of marketing. Whether you need a YouTube commercial, social media advertisement or ongoing blog management, an agency can handle the job.
- New and different ideas: There’s a limit to how long you can continue producing quality ads when you have been promoting the same product or service for years. Working with a marketing agency opens the door to a fresh perspective to get ideas you hadn’t thought of before. This can launch your next ad campaign higher and further than ever before.
- More time to focus your attention elsewhere: Even if you have all the skills and qualifications to handle your own marketing, aren’t your efforts better spent elsewhere? After all, you need to focus on customer service and building relationships, not just monitoring Google Analytics and writing blog posts. Outsourcing your marketing efforts to an agency could be just what you need to grow your business to the next level.
Cons
Hiring a marketing agency isn’t right for every company. Consider these drawbacks:
- The cost: Marketing agencies are businesses, too, which means their services don’t come for free. However, most agencies are transparent and willing to tailor your fee structure to meet your budget. Plus, compared to paying a relatively high salary for an in-house marketing team, outsourcing to an agency may actually be more affordable!
- Potential lack of experience: If you work in a niche industry, it’s possible some marketing firms know little about your field. Keep this in mind when looking for an agency to partner with. As long as you choose a company with decades of experience and knowledge of your industry, you can expect quality results.
- Other accounts may be prioritized above your own: You’re focused solely on running your business, but marketing agencies juggle multiple accounts. Some may provide high-priority services to clients who pay more, but scrupulous agencies manage their deadlines to ensure no client feels less important than another.
Weigh these pros and cons of working with a marketing agency before deciding one way or the other. To learn more about what a professional agency can do for your business marketing efforts, please contact John Manlove Marketing & Communications at 281-487-6767.