John Manlove Marketing & Communication’s “We’ve Arrived” television commercial wins best in country
Houston, Texas January 21, 2016- The National Association of Home Builders (NAHB) has chosen John Manlove Marketing & Communication’s “We’ve Arrived” television commercial as best in the country at the 36th Annual National Sales and Marketing Awards in Las Vegas. “We’ve Arrived” was created and produced for Bridgeland a Howard Hughes Corporation Development in Cypress, Texas.
The 60″ TV spot features scenes of residents enjoying Bridgeland, an 11,400-acre master planned community that offers a stunning blend of nature and modern amenities to residents. The agency’s goal was for viewers of the T.V. spot to experience and discover the unique beauty of Bridgeland – and based on the response, the music and message are resonating.
The NationalsSM pays tribute to superior sales and marketing achievements by individual professionals, homebuilders and associates, and sales and marketing organizations. The nation’s largest competition for sales and marketing professionals and communities, The NationalsSM showcases winners in distinguished national, regional, and local publications. The competition is presented by the National Sales and Marketing Council (NSMC), a council of the National Association of Home Builders (NAHB), along with Wells Fargo Home Loans. Preferred sponsors include major building product manufacturers, financial institutions, homebuilders and developers, architects, and associates in real estate.
The NationalsSM Awards ceremony is one of the highlights for the NAHB’s annual International Builders’ Show (IBS), the premiere show for home building industry professionals and one of the founding members of Design & Construction WeekTM which is expected to attract more than 100,000 attendees. The NationalsSM gala celebration draws a sold out crowd of attendees who gather for a black-tie, multimedia gala at IBS. With its striking, Academy Award-style statuettes for Gold winners, handsome plaques for both Silver winners, and feature displays of all finalists are among the highlights.
Selected winners are also spotlighted by local, regional, and national publications covering the housing industry as part of ongoing features on industry pacesetters, as well as quality coverage in Sales & Marketing Ideas Magazine.
The largest competition in the nation for new-home sales and marketing professionals and communities, The NationalsSM is also the most prestigious, in part because it is national in scope,and categories are effectively linked to real-world marketing strategies and challenges. Award categories are regularly refined with new opportunities made available in response to feedback from the Sales and Marketing Councils (SMCs) across the country. After careful consideration, new and refined categories join those with proven relevance.
Renowned for Integrity
Winners of The NationalsSM emerge from a painstaking three-day judging process that include evaluation by some of the industry’s finest marketing professionals, representing a wide range of disciplines and a geographic cross section. Architects and builders join marketing colleagues in the judging panels along with market-research consultants, trade publishers, and senior editors. All are committed to fair and full attention to each entrant.