NewCoast Properties has broken ground on Seagrass Beach, a new luxury beachfront community Southeast of Houston. They plan to develop 35 home sites on 33.5 acres off State Highway 87 on Bolivar Peninsula, about 11 miles west of State Highway 124. JMMC assisted in setting up the brand identity of the community and help in some initial PR efforts to re-establish this project as a luxury beachfront property investment for families.
With most branding projects the JMMC team will start with an extensive clarify process of discovery which ultimately guides the creative direction. From that we develop mood boards to establish a brand identity and begin to set up brand guidelines.
To read more you can visit a recent article published in Houston Business Journal with JMMC’s recent efforts, and keep an eye out for the upcoming Houston Chronicle writeup.
John Manlove Marketing & Communications is in the business of creating influential marketing campaigns that incorporate award winning creative ideas for Commercial and Residential marketing in Master Planned Developments.