by Madison Henry | Jun 27, 2018 | Thoughts
If a tree falls in a forest, and there’s nobody around to hear it, does it make a sound? You could ask the same question about a witty advertisement that plays when no one is listening. This analogy should make you realize that effective brand promotion is about more...
by Madison Henry | Jun 12, 2018 | Thoughts
Building a strong company brand in today’s connected world isn’t easy. It often feels as though everyone is watching your every move, from current and potential customers to employees to the news media. Failure to deliver a strong brand could make your company fall...
