by Madison Henry | Jul 9, 2019 | advertising
In spite of advancements in digital marketing and an infinite number of ways to connect with your audience, the oldest and most basic form of marketing remains the most effective: word of mouth. Here’s why it’s so important for brands to infiltrate the conversations...
by Madison Henry | Jun 25, 2019 | advertising
Many elements contribute to effective advertising, but if you can elicit an emotion from your audience, your message is more likely to stick with them, which could lead to a sale. Both positive and negative feelings can drive consumers to act. Here are the top 10...
by Madison Henry | Jun 11, 2019 | Marketing
In part one of this series, we discussed the five building blocks of an effective brand promise. The next step is to deliver on that promise in a meaningful way by taking action. Here’s how to make sure your efforts are authentic to your brand and what you stand for....
by Madison Henry | May 21, 2019 | Marketing
Your brand is about more than just your name, logo, and tagline—it’s about standing for something. A strong brand evokes emotion and encourages people to connect with your business. Your brand isn’t what you say it is—it’s what people perceive it to be. Creating a...
by Madison Henry | May 7, 2019 | Marketing
The mindset was once, “I’ve never heard of that company. I better go with a brand I recognize.” However, the Internet has added a new layer to the buying decision. Having a strong brand is always a good thing—it can create a shortcut in the decision-making process—but...
