by Madison Henry | Jan 22, 2019 | Marketing
Is your paid media reaching the right audience in the right place at the right time? If not, you could be missing out on a large chunk of your deserved market share. The trick to getting your message out is to work with a media buying agency. Here are the three steps...
by Madison Henry | Dec 18, 2018 | Marketing
Every business owner wants profitable products and services. Statistics and qualifications can be persuasive, but they’re not inspiring. To make your business memorable and emotionally engaging, you must connect with your audience by crafting a story about your brand....
by Madison Henry | Dec 4, 2018 | Marketing
The practice of influencer marketing is nothing new. Think of an athlete featured in a sports drink commercial, an actress promoting a particular brand of makeup or a game show host thanking a fabric softener company at the start of the program. While traditional...
by Madison Henry | Nov 20, 2018 | Marketing
No marketing budget is infinite. That’s why many businesses turn to their inexpensive website and email campaigns to promote their products and services, and there’s nothing wrong with that! Here’s how to leverage these fundamental marketing tools to help you get the...
by Madison Henry | Oct 23, 2018 | Marketing
The youngest generation, born in 1990 or later, is known as Generation Z. These youngsters already comprise one-quarter of the US population and contribute billions of dollars to the economy. They’re tech-savvy, avid multitaskers and incredibly socially conscious. If...
