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Do Brands Even Matter Anymore?

Do Brands Even Matter Anymore?

The mindset was once, “I’ve never heard of that company. I better go with a brand I recognize.” However, the Internet has added a new layer to the buying decision. Having a strong brand is always a good thing—it can create a shortcut in the decision-making process—but...
4 FAQs About Hiring a Marketing Agency

4 FAQs About Hiring a Marketing Agency

When you’re focused on the hustle and bustle of running your business, it’s easy to neglect marketing. Even if you attempt to throw something together haphazardly, a disjointed approach is unlikely to help you reach your goals. Some business owners hesitate to hire a...
How to Market Using Augmented Reality

How to Market Using Augmented Reality

You may be familiar with virtual reality (VR), but what about augmented reality (AR)? AR is the hottest new way to create an interactive customer experience. In most cases, a bulky video headset isn’t required – all consumers need to tap into augmented reality is a...
Fuel Your Marketing with 5G Speeds

Fuel Your Marketing with 5G Speeds

It’s hard to imagine connecting 10 or even 100 times faster than 4G LTE, but this is the potential of 5G, the latest iteration of cell technology that is currently under development. 2019 will show us a glimpse of 5G’s capabilities, with a full rollout expected to...