by Madison Henry | May 7, 2019 | Marketing
The mindset was once, “I’ve never heard of that company. I better go with a brand I recognize.” However, the Internet has added a new layer to the buying decision. Having a strong brand is always a good thing—it can create a shortcut in the decision-making process—but...
by Madison Henry | Apr 23, 2019 | Marketing
When you’re focused on the hustle and bustle of running your business, it’s easy to neglect marketing. Even if you attempt to throw something together haphazardly, a disjointed approach is unlikely to help you reach your goals. Some business owners hesitate to hire a...
by Madison Henry | Mar 19, 2019 | Marketing
There’s no denying social media’s impact on global connectivity and communication. You may have personal accounts on the three largest social media platforms – Facebook, Twitter and Instagram – but your business should have a presence as well. Here are our top...
by Madison Henry | Mar 5, 2019 | Marketing
There’s no doubt that technology evolves rapidly. VHS tapes gave rise to DVDs, and Blockbuster bowed out when video streaming services took over. Just as media has shifted over the years, marketing agencies must change to match the new era of artificial intelligence...
by Madison Henry | Feb 19, 2019 | Marketing
You may be familiar with virtual reality (VR), but what about augmented reality (AR)? AR is the hottest new way to create an interactive customer experience. In most cases, a bulky video headset isn’t required – all consumers need to tap into augmented reality is a...
by Madison Henry | Feb 5, 2019 | Marketing
It’s hard to imagine connecting 10 or even 100 times faster than 4G LTE, but this is the potential of 5G, the latest iteration of cell technology that is currently under development. 2019 will show us a glimpse of 5G’s capabilities, with a full rollout expected to...
