The real test of leadership, and the heartbeat of an organization, is most visible during a crisis. The way the organization behaves and responds during a crisis is a direct reflection of its leadership. Each crisis is unique, and success...
Want to see what’s been happening recently in the news? Check out our roundup of the most relevant articles of the month. LOCAL NATURAL-GAS ECONOMY CONTINUES GROWTH (September 10, 2019) The local natural-gas economy continues to fuel the local Houston...
International Economic Development Division Extensive services provided to international companies engaging in Foreign Direct Investment in the Houston region and to U.S. companies looking to invest globally. Current Situation regarding Global Economic Development Houston region The Houston...
In extremely competitive environments when the stakes are high it’s the ad agency you chose to ultimately carry you across the finish line. The titans of commerce know this well. A quick review of some of the big advertisers makes...
Years ago, a seasoned professional and client at the time gave me some simple advice. He said, “Never go into a meeting without an agenda. If you only have three minutes with someone be sure you are prepared with an...
Many marketers whether Business to Business (B2B) or Business to Consumer (B2C) at some point ask the question, should I hire an ad agency to help us achieve our business objectives. The answer is YES and here is why. The...
So maybe the Egyptian’s had it right all along with their ancient hieroglyphs, which was a combination of logo graphics and other elements. In our modern culture, we seemed to be returning to this ancient method of communication in the...
Want to see what’s been happening recently in the news? Check out our roundup of the most relevant articles of the month. FACEBOOK RECEIVING WIDESPREAD RESISTANCE TO ITS CRYPTOCURRENCY PLANS (July 16, 2019) According to the Wall Street Journal, the...
In spite of advancements in digital marketing and an infinite number of ways to connect with your audience, the oldest and most basic form of marketing remains the most effective: word of mouth. Here’s why it’s so important for brands...
Want to see what’s been happening recently in the news? Check out our roundup of the most relevant articles of the month. FACEBOOK UNDER FIRE AFTER PROBE COVERS EMAILS (June 12, 2019) Emails uncovered appear to connect CEO Mark Zuckerberg to...